101 New Cavendish Street will become the new central London home for the Olympic and Paralympic movements in the United Kingdom.
The British Olympic Association (BOA) and the British Paralympic Association (BPA) will make the short move across London’s Fitzrovia district from their current Charlotte Street base in May 2019, to a new purpose-built office space in the shadow of the iconic BT Tower.
GB Snowsport, the Governing Body for ski and snowboard sport in the UK, will also relocate to the new premises, extending their co-location with the BOA.
The move will enable the BOA – an entirely self-funded commercial organisation that receives no public monies – to maximise its ability to invest in taking athletes to an Olympic Games through more favourable commercial terms over the life of the new lease arrangement.
Furthermore, the base will continue to act as a hub for the BOA and BPA’s membership – the National Governing Bodies – to utilise central London meeting space for their various governance and commercial needs.
Bill Sweeney, CEO of the BOA, said: “We are not a Government funded body and therefore to be active in the commercial market it makes sense to retain our current location, and 101 New Cavendish Street is perfect for that purpose.
“With the Tokyo 2020 Olympic Games planning at a critical stage, we also wanted to ensure we could retain our valued and highly skilled staff and minimise disruption to Games planning.
“We are also delighted that our friends and colleagues at the BPA and GB Snowsport have agreed to join us at the new site, as we continue to strengthen what are already important and positive partnerships.”
Elaine Battson, Director of Finance and Corporate Services of the BPA, added: “We are excited by the opportunities that an office move provides in stimulating innovation in the way the organisation works. A priority for us is keeping our close working relationship with the BOA and we will continue to work in partnership at our new home.”
Vicky Gosling OBE, CEO of GB Snowsport, said: “We have shared a small but ever-increasing section of office space with the BOA for almost a decade, and our recent merger with British Parasnowsports has clearly benefitted working so close to the BPA.
"Nearly half of the entire Olympic and Paralympic teams from PyeongChang came from GB Snowsport disciplines and that percentage is only going to increase, so we’re excited to continue working alongside the BOA and BPA in a new and dynamic environment at New Cavendish Street.”
A comprehensive site search took place before 101 New Cavendish Street was identified as the new home of the Olympics and Paralympics in Great Britain and Northern Ireland.