Wintersports Industry

National associations and FIS agree on central marketing

Swiss-Ski and the other negotiating national associations have agreed with the World Association FIS on the central marketing of international to..

Snowsport England welcome back Minerva Virtual Academy as a partner for the English Alpine Championships 2025.

Minerva Virtual Academy (MVA) were one of Snowsport England sponsors for the 2024 English Alpine Championships, we are delighted to confirm that..

SKI INDUSTRY CONTINUES EFFORTS ON SUSTAINABILITY AT SECOND SUMMIT

The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability a..

LAUNCH OF ATHLETE SUPPORT INITIATIVE SPONSORED BY FLOGAS

The Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas, today (11 December). The scheme a..

Guest elected to BOA Athletes Commission

Recently retired GB Snowsport athlete, Charlie Guest has joined the British Olympic Association (BOA) Athletes’ Commission, Olympic Champions Page..

iCapital® Announces Brand Ambassador Sponsorship with Swiss World Cup Ski Athlete Stefan Rogentin

Downhill and Super-G specialist Stefan Rogentin will debut as iCapital brand ambassador at this year’s Beaver Creek Stifel Birds of Prey, Audi FIS..

JAMIE NICHOLLS X MESSYWEEKEND SIGNATURE SERIES VOL 2

MessyWeekend is thrilled to announce the continuation of its partnership with professional snowboarder and two-time British Winter Olympian Jamie..

New CEO appointed for Snowsport England

Snowsport England has appointed James Arnold as its new Chief Executive Officer. James Arnold will join on November 1, succeeding Maggie Still who..

ATOMIC NAMED OFFICIAL SKI PARTNER FOR THE SAALBACH 2025 ALPINE WORLD CHAMPIONSHIPS

Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious a..

Changes at Snowsport England

It has been announced that the Interim CEO of Snowsport England, Maggie Still is moving on after having been appointed to the CEO role at British..

Women’s Birds of Prey, World Cup Finals at Sun Valley Headline 2024-25 U.S. FIS World Cup Calendar

The International Federation of Skiing & Snowboarding (FIS) has officially confirmed 11 FIS World Cups in the United States for the 2024-25 by the..

Iain Innes: The British Mountain Athlete Reaching New Heights

One of Britain’s top skiers is taking to the mountains in pursuit of new heights as he aims for success in the newest Olympic event. Former Skiing..