Wintersports Industry

Peter Barandun is the new President of Swiss Ski

Peter Barandun has been elected head of Swiss-Ski at an extraordinary meeting of delegates on Wednesday evening in Aarau. After 14 months as the..

U.S. Ski & Snowboard Partners with the U.S. Army, Celebrating the 10th Mountain Division’s Founding Role in the Industry

U.S. Ski & Snowboard have announced the U.S. Army as the official armed forces partner of U.S. Ski & Snowboard, honoring the 10th Mountain legacy..

From skis to shells – Atomic’s new apparel line rooted in ski culture

Drawing on over 70 years of experience in ski equipment, Atomic is taking a bold new direction in outerwear for Winter 2025/26. Developed from the..

McGill and Partners and GB Snowsport announce bold new partnership ahead of the Winter Olympics

McGill and Partners, the independent global specialty insurance and reinsurance broker, is proud to announce its partnership with GB Snowsport, as..

FIS and ÖSV conclude a long-term agreement

A seven-year license agreement on international media rights guarantees global visibility and planning security for Austria's World Cup events. a..

Halti is Ski Sport Finland's new clothing partner!

Halti has signed a multi-year agreement with Ski Sport Finland. The agreement regarding the Alpine and Mogul national teams extends until 2028. We..

REMEMBERING SVEN COOMER

As a prolific boot whisperer for half a century, Coomer made plastic perform without pain, then birthed custom insoles, silicone liners; his still..

Remembering Bryce & Ronnie A Decade of Saving Lives

It’s been a decade since a tragic avalanche claimed the lives of U.S. Ski Team athletes Bryce Astle and Ronnie Berlack – a tragedy that could have..

National associations and FIS agree on central marketing

Swiss-Ski and the other negotiating national associations have agreed with the World Association FIS on the central marketing of international to..

Snowsport England welcome back Minerva Virtual Academy as a partner for the English Alpine Championships 2025.

Minerva Virtual Academy (MVA) were one of Snowsport England sponsors for the 2024 English Alpine Championships, we are delighted to confirm that..

SKI INDUSTRY CONTINUES EFFORTS ON SUSTAINABILITY AT SECOND SUMMIT

The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability a..

LAUNCH OF ATHLETE SUPPORT INITIATIVE SPONSORED BY FLOGAS

The Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas, today (11 December). The scheme a..