Fusalp announced as new clothing supplier for GB Snowsport Alpine & Parasport

Hot on the heels of a new headline sponsor for the Alpine Team, Redrow, GB Snowsport have announced a new clothing deal with French luxury clothing supplier, Fusalp. GB Snowsport are delighted to confirm French luxury brand, Fusalp, will be the new official kit suppliers to Britain’s Alpine and Para-Alpine squads. The deal, which runs until May 2024, will see British Alpine and Para-Alpine athletes kitted out with the brand’s pioneering skiwear.

Alpine World Cup squad member, Dave Ryding said: “This is really exciting news coming on the eve of a really important season for the whole of the British Alpine and Para Alpine squad. We all have big ambitions for the coming year, and this partnership will really help us to make the most of the opportunities ahead of us. I can’t wait to get out on the slopes in our new Fusalp kit and show the world what we’re capable of.”

The deal, which runs until May 2024, will see British Alpine and Para-Alpine athletes kitted out with the brand’s pioneering skiwear.

With the benefit of their 70 years of heritage and expertise, Fusalp has created a series of bespoke, high-performance outfits to be worn by British Alpine athletes in competition and training, offering state-of-the-art aerodynamic qualities and sport-leading movement capabilities.

As the official kit supplier, Fusalp will work with each member of the squad to develop kits adapted to their specific needs, helping athletes to achieve their best results on the slopes while exhibiting the brand’s signature bold aesthetics and clean, precise lines.


Announcing the partnership, Vicky Gosling, GB Snowsport Chief Executive, said: “We are delighted to welcome Fusalp to the GB Snowsport family ahead of a pivotal year for our phenomenal Alpine and Para Alpine athletes.

“This is a partnership forged in heritage and in innovation; values which both GB Snowsport and Fusalp hold in high regard. With Fusalp’s support, we will look to go further than ever before and to put down a real marker for British Alpine skiing in the years ahead.”

Fusalp CEO, Alexandre Fauvet, added: “Fusalp’s dedication to creating innovative, highly technical, yet functional garments for the British Alpine and Para-Alpine squads will help elevate them to new heights, in their quest to quality and represent their country in the pinnacle of the sport, the Beijing 2022 Olympic Winter Games.”


The kit collection, which includes both performance and urban ready-to-wear capsules, will feature dynamic graphics and colour ranges, with a nod to Great British heritage. The kits worn by team members will combine innovative high-performance fabrics and Fusalp’s world-recognised style and elegance.

French luxury skiwear brand Fusalp has inked a multiyear agreement to be the official supplier of the GB Snowsport Alpine and Para Alpine ski team until May 2024, covering the 2022 Beijing Olympics and the 2023 Courchevel-Méribel FIS Ski World Championships.

In partnership with French technical textile development studio Jonathan & Fletcher, the snow sport specialist has created the British team’s competition suits — in dark blue for athletes and orange for the guides who accompany para athletes — as well as their off-duty wardrobes.

The outfits will make their debut at the 2021 FIS Alpine Ski World Cup on Oct. 23 and 24 at Sôlden, Austria, for the Alpine ski team and Dec. 7 in Steinach am Brenner, Austria, for the Para Alpine ski team.

Fusalp were founded in 1952. The French company, based in the Alps, is best known for its early technical advancements such as contour-fit ski pants, ski stirrup pants and one-piece suits worn by the French national ski teams in the 1960s. It supplied two national teams: France for the 1964 Winter Olympics in Innsbruck, Austria; and Monaco for the 2018 Pyeongchang Olympics.

An eight-piece retail capsule will also be sold starting Nov. 2 at the Fusalp stores in London and French ski resorts Courchevel, Méribel and Val d’Isère, as well as the brand’s e-commerce.

To look at the Fusalp range, click here.

Details from Fusalp, GB Snowsport and Yahoo Finance website articles

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